NJOY

Company

NJOY is the second-largest provider of electronic nicotine delivery systems in the US. The company focuses on vapor-based delivery including e-cigarettes and other vaping products. In 2022, NJOY received PMTA approvals from the FDA authorizing the sale of several new product lines.

Location

New York, NY

Sector

Consumer

Position

Realized

Transaction

Northwood invested in two rounds of financing in 2019. In 2023, NJOY was sold to Altria. njoy.com