Company
NJOY is the second-largest provider of electronic nicotine delivery systems in the US. The company focuses on vapor-based delivery including e-cigarettes and other vaping products. In 2022, NJOY received PMTA approvals from the FDA authorizing the sale of several new product lines.
Location
New York, NY
Sector
Consumer
Position
Realized
Transaction
Northwood invested in two rounds of financing in 2019. In 2023, NJOY was sold to Altria. njoy.com
