Company
Designer Protein sells great-tasting sports nutrition products, including whey-based and plant-based protein powders, under the brand names Designer Whey and Aria. After acquisition, new leadership drove many new product improvements and introductions including Totally Egg (now called Designer Egg), greatly enhancing the company’s competitive profile.
Location
Carlsbad, CA
Sector
Consumer
Position
Realized
Transaction
Northwood co-led this buyout in 2011 and sold its position to a private investor in 2020. designerprotein.com
