Designer Protein

Company

Designer Protein sells great-tasting sports nutrition products, including whey-based and plant-based protein powders, under the brand names Designer Whey and Aria. After acquisition, new leadership drove many new product improvements and introductions including Totally Egg (now called Designer Egg), greatly enhancing the company’s competitive profile.

Location

Carlsbad, CA

Sector

Consumer

Position

Realized

Transaction

Northwood co-led this buyout in 2011 and sold its position to a private investor in 2020.  designerprotein.com